For the past year I have noticed that there is a core group of people who consistently read (or at least open) my newsletters. I have also noticed that most of these readers are people that I do not see regularly for massage. Many are not DC-area residents either.
So this begs the question, why do you care? In a sea of emails in your inbox and plenty of things to do, what makes you click and see? I genuinely want to know. Answer this anonymous one-question survey with as short or as long an answer at you would like. Maybe it’s the writing? Maybe it’s a way to show your support? The more candid the better.
And speaking of my email newsletter, if you subscribe, you may have noticed that there has not been a message from me in a little while.
I went to Florence for my sister’s graduation, and then we traveled to Paris for a few days before I returned home. I spent the weeks before and after the trip working around the clock at the spa to make up for the time I was away. (And of course there was also this whole holiday thing happening too.)
After my first week in Europe, I noticed that the familiar creaking sound of my wrists had lessened. My body definitely needed the rest, and I could feel the difference. The spaciousness of not doing massage for 10 days also freed me up to reflect on my business, and where I want to go in 2016.
So here are some updates:
- From now on newsletters are going to be sent every other week on Sundays. The focus will still be on short bursts of inspiration from the blog and the interwebs.
- Open appointments will now be posted to Facebook and Instagram once a week, on Thursdays and as last minute slots become available. My schedule can be a bit of a moving target from week to week, and social media is a better platform for sharing this info. If you want to make sure you don’t miss anything, you can sign up for Facebook notifications on my page.
- This Spring I will be rolling out my official referral program, which will allow you to earn points when you refer new clients to me.
- More monthly popups will be announced this Spring as well.
As Zora Neale Hurston says in Their Eyes Were Watching God, “There are years that ask questions and years that answer.” My hope is for a little of both in 2016.
And don’t forget! Answer this anonymous one-question survey.